This page created on November 18, 2008 by Eric Chu
Problem Statement
very well, however there has been no inquires or reservations for any future events. Since ESF Catering is operated by solely one person, in what way can one person gain more client retention? The Founder would like to investigate and implement an effective campaign to promote the business by 12/31/09.
The founder would like to investigate how Web 2.0 Technology applications can promote the business.
Problem Detail
- Investigate other Catering Company Websites, and creating an ESF Catering Wiki.
Customers
- Current and Future Clientele
Business Case
with companies. To advertise awareness through Web 2.0 Technology.
Deliverables
In Scope
- Solution to create ESF CATERING Wiki or a running website.
Out Scope
- Hiring a Web Designer to create a company website, not a wiki,
- Promote business through social networks such as Facebook, Myspace, Blogspot .
- Maintenance of the Company Website.
- Building an on- call staff for future events.
Success Metrics
- Increase of catering inquiries due to the website.(Email, blogs, voice-mails)
- Increase of Website visits (Counter)
- Implementation of Social Networking Applications
- Communication Plan
Resources
- Project Management/Analysis - Eric
- Technical- (Hired Help)
1 comment:
great goals eric! i'm wondering if there's a yelp version for caterers? you need to somehow get visibility into a network of people interested in catering and catering issues.
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