Six Steps to Company-Wide Adoption Thoughts

In "Six Steps to Company-Wide Adoption", Michael Indinopulos states that many companies have begun integrating individual technologies such as (wikis, blogs, RSS, etc).  Since technologies is always changing, it is now being integrated into a unified platform.  Companies believe that the way to deploy such platform is through a company wide pilot.  Michael does not believe company wide pilot will work sufficiently. He believes that using the six ways to adoption social software will work better. Michael states that Social software must be deploy similarly like a presidential campaign. There must be individual campaigns in each department, branch,  like a presidential candidate running campaigns in each individual state.  The six steps is as follows.  1. Encourage a broad range of use cases. 2.  Recruit energetic champions across the organization. 3. Launch the tools with hands-on experience for new users. 4. Route repeat activities through social software. 5. Integrate with existing systems of record. 6. Leverage public communities. I believe that Michael's six Steps to company wide adoption is more realistic and will work better.